Social Media and the Mid-Life Woman
Because we're still running to keep up
Hello there, lovely readers
I hope you are well and managing to keep your head well above water in these difficult times in the UK. Although, at the time of writing, England has just won handsomely against Iran in their first match in the World Cup and Wales has secured a draw against USA - which means that both teams are set to fight another day.
And, imho, if the England or Wales team progress to the later stages of the competition, or even - can you believe - WIN the thing - then you don’t have to be a football fan to take pleasure in the uplift and buzz that will fill both countries if they do. You have to admit, as nations, that’s one thing we do well - enjoy our successes. Either way, good luck to both England and Wales.
But, one things for sure - whatever happens to either team, the social media platforms will be on fire - both during the matches and afterwards. Because after all, social media rules the world right now, and has for a long time
But, if you’re anything like me it’s a case of running to keep up. If you have any type of business, then it’s professional suicide not to have at least some kind of profile on there. But it’s not just business owners. If you have anything at all you want to recognised for - a cause, a charity or just want to enhance your personal reputation, then you need to be on social media
But, for women of our generation, this isn’t that easy. So, for this issue, I thought I’d take a look at social media and how it affects women of our age. Are you one of those women who can throw themselves into all of the social platforms without a backward glance?
Or, like me, are you one of those who is still a bit afraid of social media but know that it’s non negotiable if you want to maintain any kind of public profile or run a business/side gig etc?
I get you. Totally. The number of platforms is overwhelming and the pressure to post constantly can be exhausting.
It's not our fault, really. Unlike the Millennials and Gen Z's, we didn't spend our formative years learning all about the various channels and what you need to be oh so savvy with it. No, if you were anything like me, you picked up what was going on in the world from the likes of Jackie magazine each week.
But the teenagers of today cut their teeth on social media and so, by the time they are in their late teens, they are experts.
So, with not having all those years to perfect our craft on social media, is it any wonder our generation doesn't feel as confident as our younger sisters? Who else in their 40's/50's/60's has a nervy sweat when asked to post something on their social media platforms about themselves?
It just wasn't done in our teenage days and we've now got to spend months and years learning how best to represent ourselves - be that professional or personal.
Because the honest truth is, if you don't, you WILL get left behind.
So, what hacks can we employ to ensure we do ourselves proud out in social cyberspace without causing us to have a panic attack along the way.
I’m no social media expert, but here’s some tips I’ve discovered over the years to help keep my head above water when online.
Choose your platforms wisely. If you’re having to post for business purposes, then you’ll have to be lead by where your “audience” is, but if it’s for your own purposes, then look to see if you can find any like-minded users - your “tribe”.
Notice how you feel when you’re on the channels. If you find your mood slipping, come off and do something else to distract yourself. It’s very easy to slip down a depressive rabbit hole.
If you can, switch off the notifications of some interaction on your social media channels, permanently or for a short time, to give yourself a breather. Instead, rather than the notifications deciding when you login to view any engagement, YOU decide when you do it. I switched all social media notifications off on my phone over a year ago and I haven’t missed anything yet. Instead I log in roughly about 2-3 times per day - morning, lunch & just before I finish work for the day or just morning and evening if I’m having a busy day. It’s highly unlikely you’ll miss anything important, and if you do, you’ll only be a few hours in replying and nobody’s going to mind a reply a few hours later, are they?
Try not to compare yourself to the “perfect” life the influencer or account who you are following. Often these people who have perfect lives can take up to around 100 photos to find the perfect one to post of their perfect life. And the best quote I ever heard about this is. Sorry, I can’t remember who said this, but either way, it’s reassuring.
“Don’t be guilty of comparing your blooper reel to their showreel”
If you feel you need it, take a “digital detox”. This is a term for either reducing or removing your engagement with your social media channels. Even only a few days will make a difference.
As I mentioned above, these are just a few basic ideas that I’ve learnt over the years to help you stay “healthy” when surfing your social channels. I’m by no means a social media expert, but this is stuff I’ve used to try & stay sane when using the channels. And they’ve helped - a bit!
I’ve mentioned this before, but I’m just letting readers have a last minute heads up regarding the webinar "Seen and Be Heard (without apologising for it)” this evening (Tuesday 29th at 8.00pm. )
The webinar will cover tips, hacks and advice about how women of any age can push past obstacles holding them back and strive to reach where they want to be.
I’m holding it in conjunction with Sarah White of Sarah White Branding and Photography . Both of our businesses involve empowering women, so we thought it would be a good idea to pool our experiences and ideas, add some science backed research and empower those women taking part to be seen, heard and listened to!
The event is being held on Tuesday 29th November at 8.00pm and costs £22.00 for an hours webinar. If you’d like to sign up for the event, you can do so here - we’d love to have you along
So that’s it for another newsletter. I hope some of the above resonated with you. If you enjoy the newsletter, then please let me know by dropping me a note in reply to this newsletter - it will find me ;)
Meanwhile, stay safe, well and strong until next time
Oh, and come on England & Wales!
Take care
Una x